7 Steps to Creating a Successful Launch

7 Steps to Creating a Successful Launch

A launch is an event where you’re taking people on a journey
instead of “here is my product”. 


You’re planning a launch and know there are a ton of back office tasks that need to be done in order to make it successful. Launches can often take more time than anticipated and can lead to you feeling totally stressed out.

  • Do you find managing your team is taking up more time than you anticipated?
  • Are there days where you find yourself feeling frustrated because things aren’t moving as smoothly as they could?
  • Do you fear things will or are falling through the cracks and feel like you need to follow-up to ensure tasks are being completed?
  • Or are you working without team and trying to do everything yourself?

If this is happening to you, then it may be time to get some help. Hiring an Online Business Manager (OBM) will lift the burden from your shoulders of managing, not only your team but the entire launch process.

Below are the 7 steps most commonly used to achieve a successful launch:

  1. Strategy Session to develop a launch strategy
  1. Launch prep (this is where the “stuff” gets done)
  1. Pre-launch (build anticipation)
  1. Launch
  1. End of launch
  1. After the launch
  1. Analyze sales results

A strategy planning session is an important first step where you provide the “What” – what is your vision of a successful launch, i.e., your goals and deliverables?  I will bring the “How” and create a plan to get stuff done. It will be my job to ensure things are being completed so you have the peace of mind knowing you don't have worry about it.



If you would like to discuss how I can help with your next launch, click here to schedule a time for a free consultation.